Listar por tema "behavioral intentions"
Mostrando ítems 1-3 de 3
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From e-service quality to behavioral intention to use e-fitness services post COVID-19 lockdown: When a crisis changes the social mindset
(Heliyon, 2024)Lockdowns resulting from the COVID-19 pandemic forced fitness centers to quickly adapt their entire offering to an online format. The subsequent health situation facilitated the maintenance of the online offer and has been ... -
From e-service quality to behavioral intention to use e-fitness services post COVID-19 lockdown: when a crisis changes the social mindset
(Heliyon, 2024)Lockdowns resulting from the COVID-19 pandemic forced fitness centers to quickly adapt their entire offering to an online format. The subsequent health situation facilitated the maintenance of the online offer and has ... -
Generation alpha’s attitudes toward mobile advertising
(Young Consumers, 2025)Purpose – This study aims to examine how four message attributes – entertainment, credibility, personalization and irritation – are associated with Generation Alpha’s attitudes and behavioral intentions toward mobile ...
