• Evaluating Customer Segmentation Techniques in the Retail Sector 

      Diyabi, Nur; Çakır, Duygu; Gül, Ömer Melih; Aytekin, Tevfik; Kadry, Seifedine (UNIR, 01/06/2025)
      In the current competitive corporate landscape, understanding client preferences and adapting marketing strategies accordingly has become crucial. This study evaluates the effectiveness of four machine learning algorithms ...