Listar por tema "Marvel"
Mostrando ítems 1-3 de 3
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Atarama-Rojas, T. (2023). La audiencia social en la narrativa transmedia de Marvel
(Revista De Comunicación-Perú, 2023)Este libro tiene su origen en el interés personal de un investigador por reflexionar y debatir del alcance y trascendencia de las narrativas transmedia en la vida cotidiana de las personas. A partir de un caso concreto, ... -
Digitalization of cultural industries: Evidence from the official Spider-Man movie TikTok account
(Convergence: The International Journal of Research into New Media Technologies, 2024)The digitalization of culture and creative industries has presented both challenges and opportunities. To effectively engage audiences and ensure their constant interest, these industries must continually adapt their ... -
Social Audience and Emotional Bonding in Marvel's Transmedia Phenomenon: An Exploration of Peruvian Digital Communities
(International Journal of Communication, 2023)This article explores how activities of Marvel's Peruvian social audience expanded and increased the emotional bonding among its participants through the movie Avengers: Endgame, which contributed to this transmedia ...
