Listar por tema "Employer branding (EB)"

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Internal communication and employer branding within a humanistic model – a case study of IKEA (Spain, 2019–2021)

Pérez-Pérez, María Lucía; Berlanga Fernández, Inmaculada; Victoria Mas, Juan Salvador (Corporate Communications, 2023)

Purpose: The study aims to establish that a humanistic model is a necessary context for efficient employer branding (EB) and to identify the characteristic features of a humanistic model in IKEA. Design/methodology/approach: ...