- Inicio
- Listar por autor
Listar por autor "Olivares Santamarina, José P."
Mostrando ítems 1-1 de 1
-
Branded content on twitch: An opportunity for brands
García-Rivero, Ainhoa; Olivares Santamarina, José P. (Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape, 2023)As a consequence of the pandemic caused by Covid-19, the consumption of digital platforms and social networks has grown exponentially, especially the social network analyzed in this paper: Twitch. This platform of increasingly ...