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Listar por autor "Martin-Consuegra, David"

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    • e-Banking Adoption: An Opportunity for Customer Value Co-creation 

      Carranza, Rocío ; Diaz, Estrella; Sanchez-Camacho, Carlos ; Martin-Consuegra, David (Frontiers in psychology, 14/01/2021)
      The development of information and communication technologies offers innovative opportunities to establish business strategies focused on customer value co-creation. This situation is especially notable in the banking ...

    • What influences consumers’ intention to purchase organic personal care products? The role of social reassurance 

      Zollo, Lamberto; Carranza, Rocío ; Faraoni, Mónica; Díaz, Estrella; Martin-Consuegra, David (Journal of retailing and consumer services, 2021)
      Green and organic markets have grown rapidly in recent times, thanks to the increasing global popularity of having a healthier lifestyle. Rising consumer awareness of the risks of synthetic chemicals for humans as well as ...