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Listar por autor "González-Aguilar, Juan-Manuel"
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Análisis de las estrategias promocionales en Facebook de los diarios tradicionales y nativos digitales
Chaparro-Domínguez, María Ángeles; Segado-Boj, Francisco; González-Aguilar, Juan-Manuel (Comunicação, mídia e consumo, 2022)El objetivo de esta investigación es analizar las estrategias de los principales diarios españoles en Facebook prestando atención a la temática, los valores noticiosos y el sensacionalismo utilizados. El estudio se basa ... -
Diarios españoles en Facebook y engagement: temas, valores noticiosos, sensacionalismo y reacciones emocionales
Segado-Boj, Francisco; Chaparro-Domínguez, María Ángeles; González-Aguilar, Juan-Manuel (Estudios Sobre el Mensaje Periodistico, 2022)Esta investigación analiza la relación entre los temas, valores noticiosos y presencia de sensacionalismo en noticias publicadas en Facebook y el nivel de interacción de los usuarios. Para ello se lleva a cabo un análisis ... -
From Polarization to Hate: Portrait of the Spanish Political Meme
Paz, María Antonia; Mayagoitia, Ana; González-Aguilar, Juan-Manuel (SAGE Publications Ltd, 2021)Political polarization in Spain has been aggravated by a left-wing coalition government and the rise of the extreme right in the context of health and economic crisis created by COVID-19. This article delves into the ... -
Humour as an advertising resource: memes at the service of brands. The case of Casio
González-Aguilar, Juan-Manuel; Feijoo, Beatriz; Caluori Funes, Romina (The European Journal of Humour Research, 2023)In this study, we investigated the phenomenon of memes generated based on user-generated content (UGC) discourse about the Japanese electronic brand Casio. We collected 150 memes from various platforms and applied a ... -
Laughing to forget or to remember? Anne Frank memes and mediatization of Holocaust memory
González-Aguilar, Juan-Manuel ; Makhortykh, Mykola (Media Culture & Society, 2022)The rise of user-generated content (UGC), such as internet memes and amateur videos, enables new possibilities for mediatization of the past. However, these possibilities can facilitate not only more diverse and less ... -
Populist Right Parties on TikTok: Spectacularization, Personalization, and Hate Speech
González-Aguilar, Juan-Manuel; Segado-Boj, Francisco; Makhortykh, Mykola (Media and Communication, 2023)Populist parties use social media as a fundamental element of their online communication strategies. This article aims to identify the strategies of right-wing populist parties and politicians on TikTok by measuring a set ...