- Inicio
- Listar por autor
Listar por autor "González, Nuno Afonso"
Mostrando ítems 1-1 de 1
-
Implementation of chatbot in online commerce, and open innovation
Illescas-Manzano, María D.; López, Noé Vicente ; González, Nuno Afonso ; Cristófol Rodríguez, Carmen (MDPI AG, 2021)This study describes the chatbot journey and focuses on its implementation within the digital marketing strategy in the first part of a company’s sales funnel. The main goal was to apply a chatbot via Facebook Messenger ...