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Analysis of Classification Algorithms for the Prediction of Purchase Intention in Electronic Commerce
Aguirre-Munizaga, Maritza; Del Cioppo Morstadt, Javier; Samaniego-Cobo, Teresa (Communications in Computer and Information Science, 2022)The analysis focuses on data from an e-commerce retailer to identify the classification techniques for obtaining the best performances of validated classification algorithms. It is essential to highlight that this type of ...