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Listar por autor "Cristófol Rodríguez, Carmen"
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Content Analysis From a Gender Perspective of Comments Received by Spanish Science YouTubers
Cambronero Saiz, Belén; Cristófol Rodríguez, Carmen; Segarra-Saavedra, Jesús (Media and Communication, 2023)One of the main features of videos that popularise science on YouTube is the ability to interact with the videos and the YouTubers who generate them. However, some types of interaction are often not gender neutral. In order ... -
Un estudio exploratorio sobre el impacto del neuromarketing en entornos virtuales de aprendizaje
Cerdá Suárez, Luis Manuel ; Cristófol Rodríguez, Carmen (VIVAT academia, 2022)El neuromarketing es un tópico fundamental en el mundo tecnológico actual y ha experimentado un crecimiento explosivo en los últimos años como herramienta de lacomunicación.Últimamente, las asignaturas de ... -
Implementation of chatbot in online commerce, and open innovation
Illescas-Manzano, María D.; López, Noé Vicente ; González, Nuno Afonso ; Cristófol Rodríguez, Carmen (MDPI AG, 2021)This study describes the chatbot journey and focuses on its implementation within the digital marketing strategy in the first part of a company’s sales funnel. The main goal was to apply a chatbot via Facebook Messenger ... -
La música en eventos experienciales accesibles para personas sordas: evidencias a partir del caso Young Music Fest 2019
Cerdá Suárez, Luis Manuel ; Cristófol Rodríguez, Carmen; Lafuente-Aliaga, Ines (Prisma social, 2022)Diseñar intervenciones sociales con impacto en la calidad de vida de ciertos colectivos es uno de los logros de «Young Music Fest», un festival de música español accesible a personas con ... -
Release of the Fourth Season of Money Heist: Analysis of Its Social Audience on Twitter during Lockdown in Spain
Cristófol Rodríguez, Carmen ; Meliveo Nogues, Paula; Cristofol, Francisco Javier (Information, 12/2020)Nowadays we are witnessing a significant change in content consumption. This, together with the global health situation, has caused some behaviors to accelerate. This research focuses on the specific case of the lockdown ... -
Understanding the emotional impact of gifs on instagram through consumer neuroscience
Rúa-Hidalgo, Idoia ; Galmés Cerezo, María; Cristófol Rodríguez, Carmen ; Aliagas-Ocaña, Irene (MDPI AG, 2021)The ability of GIFs to generate emotionality in social media marketing strategies is analyzed. The aim of this work is to show how neuroscience research techniques can be integrated into the analysis of emotions, improving ... -
Web 2.0 tools for role-play methodology in an undergraduate interdisciplinary environment
Castillo Rodríguez, Cristina ; Ríos Moyano, Sonia; Cristófol Rodríguez, Carmen; Carrasco Santos, María-Jesús (Estudios sobre el Mensaje Periodístico, 2013)The main aim of this work is, first of all, to propose an activity by means of a the active methodology called roleplay in an interdisciplinary context, that is to say, an activity that pleads for the interaction ... -
Why is the Spanish hotel trade lagging so far behind in gender equality? A sustainability question
Carrasco Santos, María-Jesús; Cristófol Rodríguez, Carmen ; Royo Rodríguez, Eva (Sustainability (Switzerland), 01/06/2020)There are far more women than men who hold higher qualifications in tourism, but nevertheless, inequalities still prevail on executive committees in the tourism industry. Society nowadays is aware that gender inequality ...
