Archivo Institucional - UNIR UNIVERSIDAD: Envíos recientes
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El uso de la Inteligencia Artificial en la atención al cliente y su influencia sobre la relación emocional con la marca
(Dykinson, 2024)El objetivo principal de este trabajo ha sido evaluar el impacto que las herramientas de inteligencia artificial pueden tener en la relación emocional que se produce entre el cliente y la empresa/marca. Este objetivo se ... -
Principal components approach of physiological and physical metrics collected through GPS technology in soccer referees
(Journal of Sports Engineering and Technology, 2023)The aim of this study was to define and classify the different physical and physiological performance metrics on national and non-national soccer referees (SRs) through GPS technology. Sixty SRs (age: 28.9 ± 4.9 years; ... -
STEG-XAI: explainable steganalysis in images using neural networks
(Multimedia Tools and Applications, 2024)Multimedia content’s development and technological evolution have enhanced and even facilitated the application of steganography as a means to introduce hidden messages for cybercrime-related purposes. Artificial intelligence ...
