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Elecciones generales de 2019 en Twitter: eficacia de las estrategias comunicativas y los debates televisados como motor del discurso social
(El profesional de la Información, 2020)
This research analyzes candidates and political parties electoral campaign on Twitter that have obtained greater parlia-mentary representation in the general elections held in April 2019 in Spain. The main objective of ...
Neuromarketing as an emotional connection tool between organizations and audiences in social networks. A theoretical review
(Frontiers in Psychology, 2020-07-21)
Currently, there is an important debate on how social networks have affected relations between organizations and their audiences: originally complementary –since organizations had full control over the messages that they ...