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What are the Driving Forces Behind Spanish Publishers?
(Publishing research quarterly, 2022)
This research intends to perform a situation analysis of the Spanish publishing sector to see to what extent private publishing companies adequately interpret market signals and adapt to them. The study raises several ...
An Overview of the Audiobook Marketplace in Spain
(Publishing research quarterly, 2022)
The general objective of this research is to analyze, through a descriptive methodology, the impact that audiobooks have on internal processes in the value chain of Spanish publishers. To this are added two more specific ...
Persuasion and Engagement in the Spanish Bookfluencers
(Publishing Research Quarterly, 2023)
This research aims to analyze the persuasiveness of bookfluencers and the impact of content formats on their followers’ engagement and intention to purchase books. The theoretical framework for this study is the Elaboration ...