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Mostrando ítems 11-14 de 14
Environmental Sustainability and Business Models in the Spanish Publishing Industry
(Springer, 2021)
The general objective of this work is to know the motivations that drive a publisher to be environmentally sustainable. The specific goals are the following: (a) to identify one or those environmentally sustainable business ...
The effects of COVID-19 on the Spaniards’ reading habit
(University of Idaho Library, 2021)
The general objective of this work is to analyze the reading habit of Spaniards during and after COVID-19 confinement in the same period of the following year. The specific goals are: first, study the purpose of reading; ...
An Overview of the Audiobook Marketplace in Spain
(Publishing research quarterly, 2022)
The general objective of this research is to analyze, through a descriptive methodology, the impact that audiobooks have on internal processes in the value chain of Spanish publishers. To this are added two more specific ...
Persuasion and Engagement in the Spanish Bookfluencers
(Publishing Research Quarterly, 2023)
This research aims to analyze the persuasiveness of bookfluencers and the impact of content formats on their followers’ engagement and intention to purchase books. The theoretical framework for this study is the Elaboration ...