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Evaluation of Emotional Responses to Television Advertising through Neuromarketing
(Comunicar, 2017-07-01)
Since the last century, we have witnessed a steady evolution of advertising techniques in an effort to adapt to the new social context in the market. As a strategic resource, Neuroscience brings a new perspective by allowing ...
Los smartphones en la investigación: la mensajería instantánea como aliado para reducir las bajas experimentales
(Atención Primaria, 2013-10)
El permanente avance de la telefonía móvil en la vida diaria puede traducirse en beneficios para los investigadores, especialmente en el campo de la salud1,2. En 2010 ya existían más de 250 millones de smartphones en el ...
Navigation and Visualization of Knowledge Organization Systems Using Virtual Reality Glasses
(IEEE Latin America Transactions, 2016)
The growth of virtual reality applications in recent years has facilitated the active participation of people at the level of interactivity in games, simulations and mainly entertainment aspects. In educational environments, ...
Runtastic PRO app: an excellent all-rounder for logging fitness
(British Journal of Sports Medicine, 2016-06)
Runtastic PRO is an app aimed at logging fitness in a number of different activities and sports. It captures all the basic data: distance, average speed, speed between mile markers, elevation, pace, pace between mile ...
A unified convergence analysis for secant-type methods
(Journal of the Korean Mathematical Society, 2014-11)
We present a unified local and semilocal convergence analysis for secant-type methods in order to approximate a locally unique solution of a nonlinear equation in a Banach space setting. Our analysis includes he computation ...
Optimization of Game Formats in U-10 Soccer Using Logistic Regression Analysis
(Journal of Human Kinetics, 2016-12)
Small-sided games provide young soccer players with better opportunities to develop their skills and progress as individual and team players. There is, however, little evidence on the effectiveness of different game formats ...
New semilocal and local convergence analysis for the Secant method
(Applied Mathematics and Computation, 2015-06)
We present a new convergence analysis, for the Secant method in order to approximate a locally unique solution of a nonlinear equation in a Banach space. Our idea uses Lipschitz and center-Lipschitz instead of just Lipschitz ...
New approaches on the study of the psychometric properties of the STAI
(Actas Españolas de Psiquiatría, 2016-05)
Introduction. The main purpose of this study was to analyze the psychometric properties of the State-Trait Anxiety Inventory (STAI1). Previous studies have indicated different factor solutions. Nevertheless, there is still ...
OERaaS: Open Educational Resources as a Service With the Help of Virtual Containers
(IEEE Latin America Transactions, 2016-06)
The new and challenging virtual containers are wide spread in a variety of sectors like systems administration, application deployment and service provision. However, these tools are not that much used in education and ...
Tactical behaviour of winning athletes in major championship 1500-m and 5000-m track finals
(European Journal of Sport Science, 2016-04)
This article analyses the tactics employed by middle-distance (1500-m) and long-distance (5000-m) runners from an observational methodology perspective. The subject of investigation has received little attention from ...