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Neuromarketing e inteligencia artificial: el caso de la campaña 'con mucho acento' de Cruzcampo
(index.comunicación: revista científica de Comunicación Aplicada, 2023-07)
Desde que la neurociencia irrumpiera en el ámbito del marketing a principios del siglo XXI, se ha comprobado que los consumidores basan buena parte de sus decisiones cotidianas en sus sentimientos, en base a estímulos que ...
Tiktok como nuevo paradigma para la información sobre la guerra de Ucrania. Un estudio desde Occidente sobre la cobertura inicial del conflicto a través de esta plataforma
(Estudios sobre el Mensaje Periodístico, 2023-09)
En virtud de que las redes sociales se perfilaron como fuentes de información desde el primer momento en que Rusia tomó la decisión de invadir Ucrania en febrero de 2022, la presente investigación pretende analizar, de ...
'On Both Sides of the Strait': Discourses and Policies on Cultural Diversity in Southern Mediterranean Spain
(Revista Española de Sociología, 2023)
This article aims to analyse the evolution, and current situation, of discourses and policies on cultural diversity in primary schools on both sides of Southern Mediterranean Spain around the Strait of Gibraltar (Andalusia, ...
Building decarbonization by means of ancient techniques. Assessment of environmental impact, energy performance and mechanical safety
(ELSEVIER, 2023)
The construction sector seeks for more environmentally friendly construction materials. Henceforth, materials such as earth-based materials (EBM) or straw bales (SB) are lately becoming more popular for architectural ...
The effect of infill walls made by eco materials on mechanical response, energy performance and CO2 print of residential and non-residential low-rise buildings
(Energy and buildings, 2021)
With the aim of both reducing environmental footprint and improving technological properties, several construction materials have been successfully manufactured using using waste. However, the assessment has commonly been ...
PechaKucha presentation to deveolp multimodal communicative competence in ESP and EMI live online lectures: A team-teaching proposal
(Computer Assisted Language Learning Electronic Journal, 2021-04-03)
With the Covid-19 outbreak, many universities worldwide have been forced to undertake some changes to continue with the academic commitment, giving rise to a range of adaptations that pivoted around online teaching delivery ...
Multimodal interaction in English-medium instruction: How does a lecturer promote and enhance students’ participation in a live online lecture?
(Journal of English for Academic Purposes, 2023)
This study analysed the multimodal interactive discourse of one English-medium instruction (EMI) lecturer to engage students in a digital environment. It examined the first live online class given to a group of international ...
How does digital context influence interaction in large live online lectures? The case of English-medium instruction
(Routledge, 2021)
This paper examines the evolving genre of university lectures. It focuses on synchronous online lectures. The aim of the study is to shed some light on how interaction between teacher and students unfolds in large ...
The Effect of Moral Foundations on Intergroup Relations: The Salience of Fairness Promotes the Acceptance of Minority Groups
(Social Psychological and Personality Science, 2024)
Previous research suggests that moral foundations have consequences for intergroup relations, but the evidence is mostly correlational and gathered mainly in north American countries. This work aimed to replicate the ...
Pornography Use and Violence: A Systematic Review of the Last 20 Years
(Trauma, Violence, and Abuse, 2024)
Pornography use is one of the factors that has been proposed to be associated with violence. We aimed to explore the literature of the last 20 years, with the objective of understanding the possible association between ...