Listar RESULTADOS DE INVESTIGACIÓN por tema 

ListarRESULTADOS DE INVESTIGACIÓN por tema "memes"

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    • From Polarization to Hate: Portrait of the Spanish Political Meme 

      Paz, María Antonia; Mayagoitia, Ana; González-Aguilar, Juan-Manuel (SAGE Publications Ltd, 2021)
      Political polarization in Spain has been aggravated by a left-wing coalition government and the rise of the extreme right in the context of health and economic crisis created by COVID-19. This article delves into the ...

    • Humour as an advertising resource: memes at the service of brands. The case of Casio 

      González-Aguilar, Juan-Manuel; Feijoo, Beatriz; Caluori Funes, Romina (The European Journal of Humour Research, 2023)
      In this study, we investigated the phenomenon of memes generated based on user-generated content (UGC) discourse about the Japanese electronic brand Casio. We collected 150 memes from various platforms and applied a ...