• e-Banking Adoption: An Opportunity for Customer Value Co-creation 

      Carranza, Rocío (1); Diaz, Estrella; Sanchez-Camacho, Carlos (1); Martin-Consuegra, David (Frontiers in psychology, 14/01/2021)
      The development of information and communication technologies offers innovative opportunities to establish business strategies focused on customer value co-creation. This situation is especially notable in the banking ...