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Listar RESULTADOS DE INVESTIGACIÓN por autor "Millán, Ángel"
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What About NPOs? Identifying Factors in the Intention to Donate: The Role of Brand Identification and Past Behavior
Millán, Ángel; Retamosa-Ferreiro, Marta; Carranza, Rocío (Voluntas, 2023)In this study, the factors that determine the intentions of individuals to donate to nonprofit organizations (NPOs) were analyzed. Based on an extensive review of the academic literature, research hypotheses were proposed ...