ListarRESULTADOS DE INVESTIGACIÓN por tema "transmedia storytelling"
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Social Audience and Emotional Bonding in Marvel's Transmedia Phenomenon: An Exploration of Peruvian Digital Communities
(International Journal of Communication, 2023)This article explores how activities of Marvel's Peruvian social audience expanded and increased the emotional bonding among its participants through the movie Avengers: Endgame, which contributed to this transmedia ... -
Understanding transmedia music on youtube through disney storytelling
(Sustainability (Switzerland), 2021)Transmedia storytelling has been integrated into contemporary society through social media, where influencers have enabled the building of worlds. Within this environment of humaninteraction, fiction and converging social ...