• Digitalization of cultural industries: Evidence from the official Spider-Man movie TikTok account 

      Hernando Velasco, Alicia; Matsumoto, Mitsuko; Dominguez-Santos, Susana; Lacasa, Pilar (Convergence: The International Journal of Research into New Media Technologies, 2024)
      The digitalization of culture and creative industries has presented both challenges and opportunities. To effectively engage audiences and ensure their constant interest, these industries must continually adapt their ...