ListarRESULTADOS DE INVESTIGACIÓN por tema "automotive"
Mostrando ítems 1-3 de 3
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Analysis of the behaviour of the clients assisted and sales variables in the different phases of the product life cycle
(European Journal of Management and Business Economics, 2018)Purpose - The Bass model was created to analyse the product life cycle (PLC) in order to help sales and marketing departments in their business decision making. The purpose of this paper is to analyse the diferences between ... -
Application of geographical information systems for the optimal location of a commercial network
(European Journal of Management and Business Economics, 2017)Purpose - The purpose of this paper is to study the optimization of the geographical location of a network of points of sale, so that each retailer can have access to a potential geographic market. In addition, the authors ... -
Are clients assisted an outstanding variable to analyze the Product Life Cycle?
(Harvard Deusto Business Research, 2018)The forecasts about the behaviour of the Product Life Cycle (PLC) have been done by the Bass Model. The main contribution of this investigation is to propose the use of the clients assisted variable in the face of sales ...
