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Listar RESULTADOS DE INVESTIGACIÓN por autor "Illescas-Manzano, María D."
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Implementation of chatbot in online commerce, and open innovation
Illescas-Manzano, María D.; López, Noé Vicente ; González, Nuno Afonso ; Cristófol Rodríguez, Carmen (MDPI AG, 2021)This study describes the chatbot journey and focuses on its implementation within the digital marketing strategy in the first part of a company’s sales funnel. The main goal was to apply a chatbot via Facebook Messenger ...