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    • Operating an Advertising Programmatic Buying Platform: A Case Study 

      Mochón, Francisco; Gonzalvez-Cabañas, J.C. (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 2016)
      This paper analyses how new technological developments and the possibilities generated by the internet are shaping the online advertising market. More specifically it focuses on a programmatic advertising case study. The ...

    • Artificial Intelligence Applied to Project Success: A Literature Review 

      Fernández Rodríguez, Juan Carlos; Magaña Martínez, Daniel (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 2015)
      Project control and monitoring tools are based on expert judgement and parametric tools. Projects are the means by which companies implement their strategies. However project success rates are still very low. This is a ...

    • A Network Based Methodology to Reveal Patterns in Knowledge Transfer 

      López-Cruz, Orlando; Obregón N., Nelson (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 2015)
      This paper motivates, presents and demonstrates in use a methodology based in complex network analysis to support research aimed at identification of sources in the process of knowledge transfer at the interorganizational ...