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Operating an Advertising Programmatic Buying Platform: A Case Study
(International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 2016)
This paper analyses how new technological developments and the possibilities generated by the internet are shaping the online advertising market. More specifically it focuses on a programmatic advertising case study. The ...
Machine-Learning-Based No Show Prediction in Outpatient Visits
(International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 2018-03)
A recurring problem in healthcare is the high percentage of patients who miss their appointment, be it a consultation or a hospital test. The present study seeks patient’s behavioural patterns that allow predicting the ...
IJIMAI Editor's Note - Vol. 4 Issue 7
(International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 2018-03)
The International Journal of Interactive Multimedia and Artificial Intelligence - IJIMAI (ISSN 1989 - 1660) provides an interdisciplinary forum in which scientists and professionals can share their research results and ...