Listar UNIR REVISTAS por autor 

Listar UNIR REVISTAS por autor "Gonzalvez-Cabañas, J.C."

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    • Editor's Note 

      Mochón, F.; Gonzalvez-Cabañas, J.C. (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 03/2015)
      The term 'Digital Economy' was coined for the first time by Don Tapscott in 1995 in his best-seller The Digital Economy: Promise and Peril in the Age of Networked Intelligence. When he wrote the book 20 years ago, he ...

    • Operating an Advertising Programmatic Buying Platform: A Case Study 

      Mochón, Francisco; Gonzalvez-Cabañas, J.C. (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 2016)
      This paper analyses how new technological developments and the possibilities generated by the internet are shaping the online advertising market. More specifically it focuses on a programmatic advertising case study. The ...