Listar2024 por tema "consumer behavior"
Mostrando ítems 1-1 de 1
-
Predicting Consumer Electronics E-Commerce: Technology Acceptance Model and Logistics Service Quality
(International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 09/2024)In online shopping for consumer electronics, information and physical flows are crucial determinants of consumer purchase intentions. This study examines these factors by integrating the Technology Acceptance Model with ...