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Mapping Two Decades of Evolution of Artificial Intelligence and Machine Learning in Digital Marketing and Digital Promotion to Determine the Current Direction: A Systematic Review Using Bibliometrics [Dataset]
(Journal of Electronic Commerce Research, 2025)The past two decades have seen a significant rise in research exploring the applications of artificial intelligence (AI) and machine learning (ML) in digital marketing. This study conducts a comprehensive bibliometric ... -
Evolution, trends and future research lines in corporate social responsibility and tourism: A bibliometric analysis and science mapping [Dataset]
(Sustainable Development, 2022)Corporate Social Responsibility has become a topic of growing interest in countless areas, and the number of studies focused on researching different CSR aspects is increasing. Nevertheless, this type of research within ... -
An analysis of the scientific literature produced on bank marketing through bibliometrics and scientific mapping – what has been the role of sales in banking? [Dataset]
(International Journal of Bank Marketing, 2021)The purpose of this article is to provide an integrated, synthesised overview of the current state of knowledge in the field of bank marketing. This aim prompts us to seek to determine the role of studies on sales within ...
