ListarDatos de investigación: archivos... por tema "artificial intelligence"

Mostrando ítems 1-1 de 1

Mapping Two Decades of Evolution of Artificial Intelligence and Machine Learning in Digital Marketing and Digital Promotion to Determine the Current Direction: A Systematic Review Using Bibliometrics [Dataset]

Sánchez-Camacho, Carlos; Miguel San-Emeterio, Begoña; Carranza, Rocío; Feijoo, Beatriz (Journal of Electronic Commerce Research, 2025)

The past two decades have seen a significant rise in research exploring the applications of artificial intelligence (AI) and machine learning (ML) in digital marketing. This study conducts a comprehensive bibliometric ...