• Moms and micro-influencers: a new profile for brands on instagram 

      Fernández-Gómez, Erika; Morante-Bonet, Miriam; Caluori, Romina; Feijoo, Beatriz (Universidad de Lima, 2024)
      . Influencer marketing has become a fundamental tool in advertising. At the same time, the presence of minors on social media has become widespread, espe-cially on their parents’ channels, as seen with ...