• Exploring the Benefits of Using Gamification and Videogames for Physical Exercise: a Review of State of Art 

      González-González, Carina; Gómez del Río, Nazaret; Navarro-Adelantado, Vicente (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 09/2018)
      There is a lack of motivation in children and adolescents to do physical exercise and at the same time a worldwide obesity epidemic. Gamification and active videogames can be used to increase the motivation of young people, ...
    • TV Series and Social Media: Powerful Engagement Factors in Mobile Video Games 

      Saez, Yago; Mochón, Asunción; Rada, Fernando (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 12/2018)
      The free-to-play business model has become hegemonic in the mobile video game industry, displacing the traditional paid content model that was the norm until the appearance of manufacturers’ app stores. Companies attempt ...