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Archivo Institucional - UNIR UNIVERSIDAD: Envíos recientes

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    • Evaluating the COVID−19 impact on tourism and access routes to Spain: a counterfactual analysis 

      Martín-Álvarez, Juan Manuel; Galiano, Aída; Martínez, Lara; Arco Osuna, Miguel Ángel del (Elsevier, 2025)
      This research examines the impact of COVID-19 on Spanish international tourism, focusing on the routes of access to the country. Using data from October 2015 to March 2024, a counterfactual analysis was conducted to calculate ...

    • Are clients assisted an outstanding variable to analyze the Product Life Cycle? 

      Saco, Manuela; Galiano, Aída; Rodríguez, Vicente (Harvard Deusto Business Research, 2018)
      The forecasts about the behaviour of the Product Life Cycle (PLC) have been done by the Bass Model. The main contribution of this investigation is to propose the use of the clients assisted variable in the face of sales ...

    • Playability: analysing user experience in video games 

      González-Sánchez, José Luis; Gutiérrez, Francisco L.; Simarro Montero, Francisco; Padilla-Zea, Natalia (Behaviour & information technology, 2012)
      Currently, few studies focus on analysing the degree of the Player eXperience (PX) in video games. Video games have now become interactive entertainment systems with a high economic impact on society; these are interactive ...