Contemporary Perspectives on Corporate Marketing Contemplating corporate branding, marketing and communications in the twenty-first century Preface

dc.contributor.author	Balmer, John M. T.
dc.contributor.author	Illia, Laura
dc.contributor.author	Gonzalez del Valle Brena, Almudena
dc.date	2013
dc.date.accessioned	2020-05-11T09:31:56Z
dc.date.available	2020-05-11T09:31:56Z
dc.description.abstract	Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost.	es_ES
dc.identifier.isbn	978-1-135-10061-2
dc.identifier.uri	https://reunir.unir.net/handle/123456789/10034
dc.language.iso	eng	es_ES
dc.publisher	Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and comminications in the twenty-first century Preface	es_ES
dc.relation.uri	https://www.bookdepository.com/es/Contemporary-Perspectives-on-Corporate-Marketing-Almudena-Gonzalez-Del-Valle-Brena/9781138206069?ref=bd_ser_1_1	es_ES
dc.rights	restrictedAccess	es_ES
dc.subject	marketing	es_ES
dc.subject	branding	es_ES
dc.subject	WOS(2)	es_ES
dc.subject	Scopus(2)	es_ES
dc.title	Contemporary Perspectives on Corporate Marketing Contemplating corporate branding, marketing and communications in the twenty-first century Preface	es_ES
dc.type	bookPart	es_ES
reunir.tag	~ARI	es_ES

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