Listar vol. 7, nº 3, march 2022 por tema 

Listarvol. 7, nº 3, march 2022 por tema "business intelligence"

Mostrando ítems 1-2 de 2

    • Machine Learning in Business Intelligence 4.0: Cost Control in a Destination Hotel 

      Sánchez-Torres, Fulgencio; González, Iván; Dobrescu, Cosmin C. (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 03/2022)
      Cost control is a recurring problem in companies where studies have provided different solutions. The main objective of this research is to propose and validate an alternative to cost control using data science to support ...

    • Using Customer Knowledge Surveys to Explain Sales of Postgraduate Programs: A Machine Learning Approach 

      Asensio, Eva; Almeida, Alejandro; Galiano, Aida; Martín-Álvarez, Juan-Manuel (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 03/2022)
      Universities collect information from each customer that contacts them through their websites and social media profiles. Customer knowledge surveys are the main information-gathering tool used to obtain this information ...