Listarvol. 5, nº 5, june 2019 por tema "big data"
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Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing
(International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 06/2019)This contribution reviews the vast scope of digital application areas, which shape the digital marketing landscape and coin the present term “marketing intelligence” from a marketing technique point of view. Additionally, ...
