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Operating an Advertising Programmatic Buying Platform: A Case Study
(International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 2016)
This paper analyses how new technological developments and the possibilities generated by the internet are shaping the online advertising market. More specifically it focuses on a programmatic advertising case study. The ...
(International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 2016-03)
Digital information has redefined the way in which both public and private organizations are faced with the use of data to improve decision making. The importance of Big Data lies in the huge amount of data generated ...