Listar por tema "wineries"
Mostrando ítems 1-3 de 3
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Advanced visualization of Twitter data for its analysis as a communication channel in traditional companies
(Progress in Artificial Intelligence, 09/2019)The adoption of Twitter as communication channel can provide a significant benefit to firms, allowing them to improve their reputation and check its consistency with their mission and goals, monitor how customers respond ... -
Marketing analysis of wineries using social collective behavior from users’ temporal activity on Twitter
(Information Processing and Management, 09/2020)Marketing professionals face challenges of increasing complexity to adapt classic marketing strategies to the phenomenon of social networks. Companies are currently trying to take advantage of the useful collective knowledge ... -
The influence of the emotions produced by the wine offer, winery visits, and wine news on wine purchase intent in tourists
(Spanish Journal of Agricultural Research, 2019)Wineries are using wine tourism to sell directly to consumers and develop brand equity. Studies show that emotions directly affect the purchase of products. However, they do not know the degree to which the emotions produced ...
