Listar por tema "book"
Mostrando ítems 1-9 de 9
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An Overview of the Audiobook Marketplace in Spain
(Publishing research quarterly, 2022)The general objective of this research is to analyze, through a descriptive methodology, the impact that audiobooks have on internal processes in the value chain of Spanish publishers. To this are added two more specific ... -
Diseño de la identidad corporativa para la empresa Reborn y diseño de caja de envío
(09/2019)Este documento consta del desarrollo y el proceso llevado a cabo para la creación del proyecto de empresa Reborn basado en una suscripción mensual de envío de libros. A lo largo de este trabajo he aplicado todo lo aprendido ... -
Diseño de un cuento interactivo infantil
(02/2023)El proyecto presentado a continuación pretende abordar el problema recurrente de la falta de interés por la lectura en el público infantil. El diseño gráfico, junto a los avances tecnológicos y a las nuevas interfaces, ... -
Fiscalidad indirecta del libro en Europa: implicaciones y políticas
(Profesional de la Información, 2019)The main goal of this study is to determine the role of indirect taxation in the Spanish publishing industry. The work includes: a) a tax treatment comparison of books in Spain with respect to the rest of European countries; ... -
Persuasion and Engagement in the Spanish Bookfluencers
(Publishing Research Quarterly, 2023)This research aims to analyze the persuasiveness of bookfluencers and the impact of content formats on their followers’ engagement and intention to purchase books. The theoretical framework for this study is the Elaboration ... -
Publishing Industry: A Bibliometric Analysis of the Scientific Production Indexed in Scopus
(Publishing Research Quarterly, 2022)The general goal of this work is to carry out a bibliometric analysis of the scientific production in the publishing industry between 2012 and 2022. For this purpose, the following research posed the following questions: ... -
The effects of COVID-19 on the Spaniards’ reading habit
(University of Idaho Library, 2021)The general objective of this work is to analyze the reading habit of Spaniards during and after COVID-19 confinement in the same period of the following year. The specific goals are: first, study the purpose of reading; ... -
Variables conductoras de la industria editorial española
(Profesional de la Información, 11/2018)Esta investigación tiene por objeto identificar la evolución y tendencias del sector editorial español. Para ello se hará uso en primer lugar de fuentes estadísticas oficiales disponibles sobre el mercado editorial y los ... -
What are the Driving Forces Behind Spanish Publishers?
(Publishing research quarterly, 2022)This research intends to perform a situation analysis of the Spanish publishing sector to see to what extent private publishing companies adequately interpret market signals and adapt to them. The study raises several ...
