Listar por tema "audiences"
Mostrando ítems 1-6 de 6
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Análisis sobre las estrategias de comercialización y circulación de espectáculos para el impulso de afluencia de públicos a salas teatrales independientes en Bogotá
(08/02/2021)Este estudio se acerca a la situación de algunas salas teatrales independientes, ubicadas en las localidades de Chapinero y Teusaquillo en la ciudad de Bogotá, Colombia; para observar sus estrategias de comercialización ... -
La apuesta de Cuatro por la producción independiente (2005-2015)
(Estudios sobre el Mensaje Periodístico, 2020)Cuatro representó una de las últimas cadenas generalistas surgidas antes de la implantación definitiva de la Televisión digital Terrestre (TDT) en 2010. Su programación ofertó mayoritariamente producciones extranjeras de ... -
How to Engage with Younger Users on Instagram: A Comparative Analysis of HBO and Netflix in the Spanish and US Markets
(The International Journal on Media Management, 2019)Social media have become useful tools for audiovisual promotion, especially to reach niche audiences. Twitter promotional strategies have been widely studied, yet other growing platforms such as Instagram have been less ... -
Neuromarketing as an emotional connection tool between organizations and audiences in social networks. A theoretical review
(Frontiers in Psychology, 21/07/2020)Currently, there is an important debate on how social networks have affected relations between organizations and their audiences: originally complementary –since organizations had full control over the messages that they ... -
Release of the Fourth Season of Money Heist: Analysis of Its Social Audience on Twitter during Lockdown in Spain
(Information, 12/2020)Nowadays we are witnessing a significant change in content consumption. This, together with the global health situation, has caused some behaviors to accelerate. This research focuses on the specific case of the lockdown ... -
Social media and television: a bibliographic review based on the Web of Science
(El Profesional de la Información, 05/2015)One of the most important trends in current television research has to do with the increasing impact of social media on viewing and consumption. This article reviews the literature on social media and television included ...
