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Listar por tema "Customer Relationship Management (CRM)"

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    • Customer knowledge management: Micro, small and medium - Sized enterprises in Bogotá - Colombia 

      Muriel-Perea, Yasser de Jesús; Díaz Piraquive, Flor Nancy; González-Crespo, Rubén ; Cortés Puya, Trinidad (Communications in Computer and Information Science, 2019)
      The idea of Customer Knowledge Management (CKM) is quite new, especially linked to operations within an organization. In this context, it is required to recall 80’s worldwide concepts as Customer Relation Ship (CRM) or ...