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Blockchain Technology for Winning Consumer Loyalty: Social Norm Analysis Using Structural Equation Modeling
Pérez-Sánchez, María de los Ángeles; Tian, Zhuowei; Barrientos-Baez, Almudena ; Gómez-Galán, José; Li, Hanliang (Mathematics, 2021)Remarkable changes have taken in social operation mode and consumers’ behavior mode because of the foot ban during the pandemic spread of COVID-19. Digital technologies such as Blockchain have shown potential in gaining ...