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Listar por autor "Diaz, Estrella"

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    • Digital tools and smart technologies in marketing: a thematic evolution 

      Diaz, Estrella; Esteban, Águeda; Carranza, Rocío; Martín-Consuegra, David (Emerald Group Holdings Ltd., 2022)
      Purpose: This paper aims to analyze the evolution of digital and smart technologies and their relationship with different themes within marketing journals. In addition, this study has included the evolution of digital and ...

    • e-Banking Adoption: An Opportunity for Customer Value Co-creation 

      Carranza, Rocío ; Diaz, Estrella; Sanchez-Camacho, Carlos ; Martin-Consuegra, David (Frontiers in psychology, 14/01/2021)
      The development of information and communication technologies offers innovative opportunities to establish business strategies focused on customer value co-creation. This situation is especially notable in the banking ...

    • How Do Affect the Infusion of Smart Technology and Mindfulness of Tourism SMEs on Competitiveness? 

      Diaz, Estrella; Esteban, Águeda; Carranza, Rocío; Sánchez-Camacho, Carlos; Martín-Consuegra, David (Springer Proceedings in Business and Economics, 2023)
      The purpose of this research is to analyse the effect of the infusion of smart technologies and the mindfulness of tourism small and medium-sized organisations (SMEs) in the use of smart technologies on several aspects ...