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    Listar por tema "multimodal discourse analysis"

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      • Digitalization of cultural industries: Evidence from the official Spider-Man movie TikTok account 

        Hernando Velasco, Alicia; Matsumoto, Mitsuko; Dominguez-Santos, Susana; Lacasa, Pilar (Convergence: The International Journal of Research into New Media Technologies, 2024)
        The digitalization of culture and creative industries has presented both challenges and opportunities. To effectively engage audiences and ensure their constant interest, these industries must continually adapt their ...
      • Evaluation in discussion sessions of conference presentations: theoretical foundations for a multimodal analysis 

        Querol-Julián, Mercedes; Fortanet-Gómez, Inmaculada (Kalbotyra, 2014)
        Discussions sessions have not received much attention within the genre of conference presentations. In this paper, we present the theoretical framework that underlies the approach followed to analyse the multimodal expression ...
      • Listening to silence in Spanish and English-medium instruction online lectures 

        Querol-Julián, Mercedes; Amondarain-Garrido, Maite (Routledge, 2024)
        This chapter presents a comparative study of the episodes of interaction that took place in two live online lessons given by the same lecturer. They belong to two parallel international master’s degree programmes, one given ...
      • The genre of PechaKucha presentations: Analysis and implications for enhancing multimodal literacy at university 

        Beltrán-Palanques, Vicent; Querol-Julián, Mercedes (English for Specific Purposes, 27/05/2024)
        ESP students need to develop their multimodal literacy to become literate in today’s professional spaces. For this purpose, ESP teachers should revisit pedagogy practices to best engage students in the navigation and ...

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