Listar por tema 

Listar por tema "followers"

Mostrando ítems 1-4 de 4

    • Cross-platform hatedom: Influencers’ strategies for managing affective aversion 

      Vizcaíno-Verdú, Arantxa; Contreras-Pulido, Paloma (Cuadernos.info, 2024)
      Amidst the rise of toxic behavior in online fan communities, this study examines the construction of cross-platform hatedom through social media and the strategies influencers use to navigate hostile digital environments. ...

    • Influence of social media followers on revenues: a pilot study of Europe’s top 20 football clubs 

      Pérez González, Benito; Valcarce Torrente, Manel; Guevara Pérez, Juan Carlos; López Carril, Samuel (Emerald Publishing, 2025)
      Purpose In an increasingly digitised sport ecosystem, social media has emerged as a primary tool for sport managers to engage with industry stakeholders. This pilot study aims to investigate whether there is a correlation ...

    • Plan de Social Media para Massimo Dutti: una estrategia de influencer marketing 

      López-Angulo, Laura; Ewerth, Denisa (14/07/2021)
      A lo largo de las siguientes páginas el lector se va a sumergir en el mundo del influencer marketing. El objetivo principal de la realización de este trabajo de fin de máster es crear un plan de social media para la empresa ...

    • Social Media Influencers Defined by Adolescents 

      Zozaya Durazo, L.D.; Feijoo, Beatriz; Sádaba, Charo (KOME: An International Journal of Pure Communication Inquiry, 2023)
      Social media influencers have emerged as digital celebrities, positioning themselves as role models for different audiences, particularly young people. Due to the inherent social and psychological immaturity of adolescents, ...