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Digital information has redefined the way in which both public and private organizations are faced with the use of data to improve decision making. The importance of Big Data lies in the huge amount of data generated every day, especially following the emergence of online social networks (Facebook, Twitter, Google Plus, etc.) and the exponential growth of devices such as smartphones, smartwatches and other wearables, sensor networks, etc. as well as the possibility of taking into account increasingly updated and more varied information for decision making. [1] With proper Big Data analysis we can spot trends, get models from historical data for predicting future events or extract patterns from user behaviour, and thus be able to tailor services to the needs of users in a better way.

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