This paper analyzes the viability of the use of employees smartphones as a valid tool for companies in order to conduct presence control. A Mobile Location Aware Information System is also proposed for a non intrusive Presence Control using exclusively terminal-based reactive location technologies, meeting cost minimization, and universal access criteria. The focus is providing trust to the employees, so that they feel safe and in control of when the location data is gathered while satisfying the control needs of the employer. LAMS platform is a state-of-the-art framework for synchronous mobile location-aware content personalization, using A-GPS terminal-based/network assisted mobile positioning techniques and UAProf data processing at the origin server.