Do you remember 2010? Our phones had become smart, a new category of media technology, which would take the name of the “tablet”, was about to radically change the way in which we engage with digital media. Within a few years, these devices were adopted massively in Western countries and beyond. The secrets of their success reside in some, at that time, original assets like touch screen technology, portability, and versatility (Straker et al., 2018; Marsh, 2020). The then-new digital devices appealed not only to adults but increasingly to younger children.