Ítems relacionados
Mostrando ítems relacionados por Título, autor o materia.
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The effects of service convenience and perceived quality on perceived value, satisfaction and loyalty in low-cost fitness centers
García-Fernández, Jerónimo; Gálvez Ruiz, Pablo ; Fernández-Gavira, Jesús; Vélez-Colón, Luisa; Pitts, Brenda; Bernal-García, Ainara (Sport Management Review, 07/2017)Due to its importance in fitness centers, a number of authors have explored and analyzed loyalty. However, two characteristics not yet examined are service convenience in fitness center chains and low-cost fitness centers ... -
El gasto económico en centros de fitness low-cost: Diferencias según fidelidad y características del cliente
García Fernández, Jerónimo; Gálvez Ruiz, Pablo ; Bernal-García, Ainara; Vélez-Colón, Luisa (Sportk : revista euroamericana de ciencias del deporte, 03/2016)Debido al incremento en el número de instalaciones y clientes, los centros de fitness están siendo examinados para comprender el comportamiento del consumidor que asiste a estas organizaciones deportivas. Por ello, el ... -
Consumer behaviour and sport services: an examination of fitness centre loyalty
García-Fernández, Jerónimo; Gálvez-Ruiz, Pablo ; Pitts, Brenda; Vélez-Colón, Luisa; Bernal-García, Ainara (International Journal of Sport Management and Marketing, 2018)The purpose of this study was to examine the relationship between perceived quality, perceived value and satisfaction with future intentions of fitness centre clients in Spain. The sample consisted of 1,805 clients at ten ...





