ListarOtras Publicaciones: artículos, libros... por tema "social networks"
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Redes sociales al servicio del marketing: análisis comparativo en el caso de Dulceida (España)
(Revista Espacios, 2020)Actualmente las redes sociales se erigen como plataformas que redefinen las estrategias de marketing de los anunciantes mediante los influencers. Esta investigación estudia la figura de Dulceida, influencer de moda y ... -
Social Networks as a New Scenario for EFL Speaking Development
(The International Journal of Interdisciplinary Educational Studies, 2024)Social networks are incredibly popular among teenagers, and they have proven, when used with appropriate methodologies and strategies, suitable to be applied in educational environments. Considering that social networks ... -
The Impact of the Digital Era on Spanish-Speaking Social Audiences: A Systematic Review of Its Academic Literature
(Studies in Media and Communication, 01/09/2023)Actualmente asistimos a un cambio de paradigma en la comunicación digital, determinado por la plataformización. Los canales digitales han abandonado cualquier pretensión unidireccional para convertirse en canales interactivos ... -
The Relationship of Chilean Minors with Brands and Influencers on Social Networks
(MDPI, 05/03/2021)This article presents the results of a study that sought to analyze the relationship between minors and brands on social media. The frequency with which minors search for or share information or subscribe to brand web pages ...