ListarOtras Publicaciones: artículos, libros... por tema "brands"
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Social Media Influencers Defined by Adolescents
(KOME: An International Journal of Pure Communication Inquiry, 2023)Social media influencers have emerged as digital celebrities, positioning themselves as role models for different audiences, particularly young people. Due to the inherent social and psychological immaturity of adolescents, ... -
The Relationship of Chilean Minors with Brands and Influencers on Social Networks
(MDPI, 05/03/2021)This article presents the results of a study that sought to analyze the relationship between minors and brands on social media. The frequency with which minors search for or share information or subscribe to brand web pages ...